Area of Effect

Strategy, Design

[2022]

Area of Effect is a dynamic and tech-driven Skinwear brand, forever in the process of crafting the most desirable digital fashion. AOE is on the search for the most current and sophisticated design for every MOD, empowering the relationship between gamers and their digital identities.

The brand and Skinwear collection were part of my final project at Shenkar College, in which I decided to research and explore the opportunity for a new digital fashion brand in the existing market.

In my search for interactive ways to present my collection, I created AR filters, which allowed the audience to try on the outfit virtually.

Mentoring - Sharon Ezra
3D Texturing - Elad Star

THE WEBSITE