Off&Ice
Strategy, Art Direction
[2024]
Off&Ice is a B2B employee merch brand offering unexpected corporate tokens made for fashion lovers.
The brand exists in the merging worlds of office culture, tech innovation, and RTW fashion.
The brand’s first collection- EOD, revolves around three moments of every employee’s end of a work day; the last actions before the office closes, the atmosphere of a finished task, and the moment of relief and rest once the day has ended.
As part of my role as an Art Director, I’ve selected which items will be part of the collection, created mood boards for every item, managed and created marketing assets and strategies, and created the concept for the collection and photoshoots.
Management - Dean Fima
Design - Hadar Hanuka
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