KETTA
Strategy, Design, Art Direction
[2024]
Ketta is an E-commerce brand made to infuse surprise into the mundane moments of everyday life through the joy of clever design.
The brand’s identity is rooted in excitement; while competitors offer designed products, Ketta offers a surprising experience and exploration.
One of the project’s challenges was incorporating an existing and design-outdated collection of products into the new identity, in a balanced manner.
The brand’s visual identity was designed inspired by 1970s hiking gear, emphasizing the potential journey encapsulated in every product.
Management - Dean Fima
Web Dev. - Yotam Dahan
Photography - Shai Hansev
THE WEBSITE